I don't watch TV shows on television. Sometimes I'll catch clips of "Late Night with Jimmy Fallon" but otherwise I don't watch it, and only on a few occasions have I actually watched the show while it airs during its late night time slot. When the show first came out I wanted to watch the show because I fell in love with the typeface for the show.
I generally don't like when words are written in ALL CAPS; besides the fact that it feels like the words are shouted to me, the writing can also come off as self-important. But in this case it works for me. I like the way the "T", "I" and "J" line up vertically. I adore the stacking of the words, how they're like the steps of a staircase. The bright aqua shows up fantastically against the black, and the yellow "with" adds a nice touch of separation between the phrases "late night" and "Jimmy Fallon". The words are bold and sans serif , so the letters are mostly the same thickness throughout, without added strokes/feet at the ends of some letters. It's so simple, yet it makes a big impact and does a great job at subtly conveying what the show aspires to be: a bright, lively spot in the scope of nighttime entertainment.
Briefly I wanted to have a mug with "Late Night with Jimmy Fallon" written on in, exactly as it appears in the image above. Sadly it seems that the NBC store only sells white mugs-- which still look nice, but the words don't pop as much off a light background. I think that if I bought it I'd inadvertently let my tea get cold from staring at the writing. I wish I could better articulate how much this design strikes me and draws me in. Kudos to whoever put it together
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