Monday, June 6

Commercial analysis: Lovestruck by Vera Wang


1. Love that dress!  What a gorgeous color and ravishing shape!

2.  But I wonder it's like to walk in it, if that's even possible.  Luck for Leighton Meester, actress from my former guilty pleasure TV series Gossip Girl,  all she has to do in this commercial is stand in one place, and occasionally show her impatience by looking and leaning over the balcony railing.

3.  It annoys me slightly that her movement is restricted by her dress, so that she is unable to rush to her beau the way he rushes up to her.  It's very damsel-in-distress.  I get that it's "romantic" in that He goes through all this trouble to get to Her, and that She justcantwait for him to get there.  As cheesy as it is, I prefer the whole "two people running in slow motion to each other from opposite sides of a field" to this admittedly cheeky, coyly waiting maiden and her valiant suitor.

4.  I love peonies!  How thoughtful of Him to get Her that bouquet!

5.  But-- she throws them down and away!  They were so pretty!  Sure, He's the real object of beauty here, but I would've held onto those flowers.

6.  Interesting, that the first thing She does after tossing the flowers (shame on you!) is to hug him.  I was expecting a kiss, and it's notable (at least to me) that the commercial never shows them kissing, although it can sort of be implied that they do, by the proximity of their faces at the end.

7. I wish my hair could naturally have that texture.  I bet it took a lot of choreography to get her hair to that effortlessly wavy and tousled condition.  I have neither the time nor patience to work my own locks into submission.  Although this is a commercial for perfume, I think it could just as easily be one for a hair product.  All it needs is a better close-up of Her hands going through His hair.

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