My thoughts on the following perfume commercial:
- Emma Watson looks darling, gamine. In other news, grass is green.
- As with most (all?) perfume commercials, this one essentially is a silent film, an art-y short story in video form. It's cute, a little mysterious, and (thankfully) not as explicitly sexy (or sexxxyyyy) as perfume commercials go. There's not that much tension in the storytelling, which is why I am indifferent to this commercial. It's not too hard to figure out that she "accidentally" left this hat and will reunite with it through him, etc. It's not that mysterious.
- But this ad actually does a good job at getting me interested in the perfume. To me, the company that produces this perfume, Lancome, is a rich housewife's brand; it's not youthful like Emma Watson. Is the scent Tresor Midnight Rose therefore a lighter and more youthful scent, perhaps not so heavy and musky as befitting a woman of a certain age? I wonder, and actually I will keep this in mind the next time I walk through the Macy's beauty department
- I was wondering what book Emma Watson's character asked the bookstore clerk to fetch, and at 0:47 the title is briefly shown. It's rather blurry but I'm pretty sure that the cover reads "Midnight Rose". No author byline is shown. The first hit of the online search "midnight rose book" revealed that there is indeed a book by that name but it does not have the same cover. Quelle suprise, it's a harlequin book and one of the love interests is a vampire.
- This commercial is over a minute long; many perfume commercials get cut down to the regular TV commercial length of 30 or 60 seconds. I think this commercial would be more effective if it were well-edited down to that amount of time. Sometimes cutting a commercial down renders it confusing, as in the case of this commercial:
edited version
full length version
Concluding thoughts: Not a very engaging commercial, esp. as perfume ads go. But not a complete waste of 105 seconds. I liked the purple tint, and intend to look into this scent.
I can't help but include here my favorite (and quite absurd) perfume commercial so far:
Oh, actually this perfume doesn't exist.
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