Trailer Review: Never Say Never

Both this movie and "No Strings Attached" were produced by Paramount Pictures, so despite having different target demographics this movie's trailer is huckstered before the screening of the later. That's the only reason why I saw this trailer in the first place, but I really didn't mind sitting through it. I might have laughed out loud more during this trailer than for the entirety of "No Strings Attached", but that's a subject for another time.

There was a collective groan in the theater when it dawned on everyone that this was not just a teen pop star concert movie, but the teen pop star concert movie. In 3D, no less! Really, this is the closest that most fans (Beliebers) will ever get to Justin Beiber.

In all honesty if I were ten years younger I'd probably be superexcitedlikeomgJustinBeiber about this movie. As a young adult I have nothing against the Beibs and feel like this is a perfectly adequate movie trailer. This has a built-in fanbase and is sure to deliver on everything it promises: a behind-the-scenes look at his daily life, retrospective on how he shot to stardom, and most important of all the concert footage that includes close-ups and wide-angle lenses for maximum appreciation of the enormous production value. I'm not saying this is the next "Shine a Light" (documentary by Martin Scorsese on the Rolling Stones on their "A Bigger Bang" tour), but it looks phenomenally entertaining. I can't wait to read what Roger Ebert has to say about this film.

Side note: I'm a bit of a Justin Beiber apologist. I'm not his number one fan and only know a handful of his songs, but I find them pretty good as far as pop songs go. I don't find anything really objectionable about him. Well, maybe the weird obsession with his hair, but it's not his fault it's so swishy.