Attention men: Gerard Butler doesn't want your skin to look tired

Commercials: they take you away from the TV show you're watching, but they're the reason the TV show is able to exist.  But sometimes they can be entertaining and are worthy of as much analysis as a well-produced drama.  I'm guessing that this commercial airs in the UK and wonder if they'd market and tailor the same product in the U.S. 

Without further ado:

Thoughts:
1) It's great that now women aren't the only ones who have to worry about having tired-looking skin
2) Gerard Butler's a fun choice for this kind of ad, because he can be all Manly and use his natural Scottish accent in the voiceover and do things like play rugby and poker, aggressively go in for a kiss with a woman, jump off a fire escape ladder, drive a Sexy Sportscar and, most importantly, FIGHT 5 SIGNS OF FATIGUE with a swipe of his hand (and, presumably, a squirt of that lotion on his face)
3) That moisturiser is a pretty blue color
4) Funny that most face/body care products aimed at men feature the same colors: charcoal grey/black, silver, bright orange and electric blue.  That goes for most products target at the male demographic, actually.
5) Mr. Butler is so commanding and in control of everything he does.  He makes Decisions and Takes Action, he Gets Stuff Done.  I know, this really should be categorized as an extension of point number 2 but I feel it bears special recognition.  Despite having portrayed the titular character in "Phantom of the Opera" and the deceased lover of the weepy movie "P.S. I Love You", he is (in this commercial, made to look and act like) the Ultimate Man's Man.
6) I like the way it ends with Mr. Butler speaking three short, direct sentences.  "Look Sharp. Not Tired. Enough Said."  Men, it's important that your skin can keep up with you, and Mr. Butler has presented his arguments in concise and persuasive terms.  He does not need to spend more time to convince you of the products properties.  Just get on with it-- go out and buy L'Oreal Paris Men Expert's new Hydra Energetic Anti-Fatigue Moisturiser. Now.